Layout anatomy

What makes a layout convert

Preview text

Write the inbox line first

Preview text sits beside the subject line and should extend it, not repeat it. Keep it short enough to read on a phone and specific enough to explain why the issue is worth opening.

Sponsor blocks

Give sponsors a clear, labeled slot

A sponsor block works best when it is visually distinct, clearly labeled, and placed where it does not interrupt the main story. Disclose sponsored placements so readers know what they are looking at.